The potential Quick shots of customers tasting your special recipes. Engagement time according to video length Another aspect to consider about brevity is that, for example, on Facebook, videos play automatically. Therefore, a concise video works perfectly . More than anything because it is possible for the user to see it even without clicking to see it. Still, as more and more businesses take advantage of video advertising in the food industry, the challenge with video advertising will be finding a way to stand out. And quickly.
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Tell a story Tells a story. Mugaritz Storytelling is essential in any of the digital marketing channels. Because users love stories. And video advertising in the food industry offers many options for making the message emotional . Something that is fun or focuses on talking about what other Cyprus Email List people are doing always has a bigger impact. If, in addition, you get that story to be from one of your clients, the impact is triggere. One of the restaurants that best take advantage of this quality is Mugaritz . Browsing the Instagram channel of this brand that has been among the 10 best restaurants in the world for more than 10 years is ideal to understand this strategy.
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They use the video to tell the day to day of what they do. Or the things that make them happy. Thus, they place more emphasis on creative concepts than on the snacks themselves. 6.- Turn your chef into a digital star Who doesn’t know Jamie Oliver? In addition to his television appearances, he Contact Email List constantly cultivates videos on different digital channels. A clear example is its Foodtube channel on YouTube. In fact, in the video above, Jamie is deicate to giving hints on how to make an interesting video. The advantage that the Internet has brought is that any brand can take advantage of strategies that have been proven effective . And any restaurant can work properly so that its kitchen or dining room managers are known.