That they buy As indicate by an analysis by the consulting firm IDC, before the end of 2016 the number of wearables worldwide will excee 101.9 million . A notable increase of 29% over wearable items sold in 2015. A year in which there had already been an increase of 171% compare to 2014. Estimates indicate that by 2020 there will be 213.6 million wearables. A juicy cake for those responsible for digital marketing of many brands. 9.- Virtual reality . Glasses that allow absolute immersion in a parallel virtual reality.
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Oculus Rift is just the first step in one of the technologies that will change the way you do marketing in a more brutal way. Above all because it is a technology that is not new. The concept of virtual reality emerge in 1965, but Australia Phone Number List it is during the 90s of the last century that various initiatives emerge, such as the Silicon Graphics virtual reality engine or the creation of VRML (Virtual Reality Modeling Language. “Virtual Reality Modeling Language. In 2003 Second Life emerge, the already famous 3D virtual world, which at least serve to discover the potential of a technology.
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Later, has already been use in different situations by brands such as Tesco, Esso, Nike or British Airways. And that the purchase of Oculus Rift by Facebook for more than 2,000 million dollars in 2014 has put it in the spotlight as one of the bets that the main brands must include in their digital Contact Email List marketing strategies. 10.- Google’s ARA project. The ARA Project is a Google initiative that seeks to develop a free hardware platform that allows the creation of modular smartphones . It is, therefore, Google’s vision of the future of mobility. And it’s base on the idea that you don’t have to buy a new mobile device every few years. Instead, this platform proposes a structure with smartphone modules at the owner’s choice.
