The Speed Quality Therefore, it creates a specific user profile. For this, tools such as the Buyer Persona or the Customer Empathy Map will be especially useful. Stages of the journey: You must specify which stages relate to the product or service you are going to analyze. Some of the phases that you should take into account are: First contact: How did he find you? Guidance : How can you evaluate your product or service? Interaction: What is your goal? What does he want? Retain: What can you do to make the client stay Expansion.
Platforms Make It One Of The speed The Speed Quality
What do you do so that the client speaks to other users of your brand? Nees and activities: List the activities that the customer performs in each stage of your map and thus you will also find out what the nees and motivations Belgium Email List of the customers are in each of them. This phase is key since it will help your company to better interpret and understand your customers, and thus know what movements you should make or what options to take to improve their experience. Contact points: Once all the stages of the map have been define, it is important to also specify which will be the points where there will be interaction, that is, the “touchpoints.
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Where the user comes into contact with the company. Each journey will be different. That is why you must think broadly in order to have a global vision. The way Contact Email List to contact the company may vary, since it can be in a personal, physical way, by email, through a mobile application, etc. At each of the contact points, the customer’s sentiment can be: Positive. Neutral. Negative. Key moments: In some of the contact points that we have just talke about, the client will have moments in which they feel lost, happy or angry, for example. That is why it is important to pay special attention to these moments to be at the entire disposal of the users and thus be able to help them.