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Than half of They don’t want to talk to a machine, and if they do, they want it to look like there’s a person behind it. In this way, you can offer them unique user experiences. C.- Two-way communication and feeback Another advantage of conversational marketing is that communication is two-way. And this allows you to collect a greater amount of information about your client or any process that has to do with the performance of your service. In addition, the ratings and opinions of your users are essential to improve your business. For this reason, it is often very helpful to carry out satisfaction surveys after any type of conversational interaction with users.

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Scalability Lastly, conversational marketing is scalable. Thanks to chatbots and response automation, you can now have personalize communications with multiple customers at once . This represents a great saving of time Australia Email List without prejudice to the quality of your service or the normal operation of your business. Chatbots are the perfect solution to respond to user demands immeiately . You can even combine your communication strategy with human agents to offer exceptional customer service. Conversational marketing strategies for ecommerce For decades, people have witnesse an enormous transformation in all areas of life.

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Today they take on all technological advances quickly without batting an eye. And this taking into account that they occur at a dizzying spee; what Contact Email List is new today, tomorrow will be obsolete. The same goes for digital marketing. Users perceive the digital environment as something dehumanize and cold. And it is in this sense that it is necessary to create new strategies that allow the customer to be accompanie and advise throughout the purchase process . There are various conversational marketing strategies that you can implement in your ecommerce. With them you will be able to offer your clients a completely personalize, fast and efficient service. Above all, thanks to artificial intelligence and automation.

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