Marketing Strategies Human resources marketing strategies. What? Is marketing also in the human resources of an industrial organization or B2B services? Well yes, everything comes are observing in recent times how the labor market is changing at a forced march, people quit their jobs, seek new conditions in new jobs, salary is not everything and the Work-life balance and flexibility come into play when selecting a position and a company. What? What now my company loses power? A little if… Pay attention! I will tell you what we can do to cushion the blow because coming, coming and whether we like it or not, the way we act will affect our business and its income statement differently. Let’s go there.
What is internal marketing or Marketing Strategies?
Internal marketing or Human Resources is nothing more than the joint work carried out by the human resources and marketing departments in a company with Healthcare Lists different objectives: Definition of Employer Branding strategies: the creation of the company’s employer brand to build loyalty and attract talent. Defining Employee Advocacy strategies: getting employees to be brand ambassadors for the company (physically and digitally) with multiple benefits for both. Design of Internal Communication and Corporate Branding strategies to improve the employee experience, effectiveness, involvement, and their commitment…among many others. Co-Creation with other key departments and General Management to improve the current Corporate and Organizational Culture, also involving everyone in the creation and scope of the corporate brand.
Employer Branding Strategies
As the technology company AMBASSADOR rightly says, Employee Advocacy is a strategy that seeks to Contact Email List to promote the brand of a corporate entity through employees. As we have been saying, the employee is the best ambassador and the best speaker that any company can have.
It is referral marketing taken to its finest. Nobody builds trust more than what an employee says and does.