Category: SPECIAL DATABASE

Marketing Strategies Human resources marketing strategies. What? Is marketing also in the human resources of an industrial organization or B2B services? Well yes, everything comes are observing in recent times how the labor market is changing at a forced march, people quit their jobs, seek new conditions in new jobs, salary is not everything and the Work-life balance and flexibility come into play when selecting a position and a company. What? What now my company loses power? A little if… Pay attention! I will tell you what we can do to cushion the blow because coming, coming and whether we like it or not, the way we act will affect our business and its income statement differently. Let’s go there.

What is internal marketing or Marketing Strategies?

Internal marketing or Human Resources is nothing more than the joint work carried out by the human resources and marketing departments in a company with Healthcare Lists different objectives: Definition of Employer Branding strategies: the creation of the company’s employer brand to build loyalty and attract talent. Defining Employee Advocacy strategies: getting employees to be brand ambassadors for the company (physically and digitally) with multiple benefits for both. Design of Internal Communication and Corporate Branding strategies to improve the employee experience, effectiveness, involvement, and their commitment…among many others. Co-Creation with other key departments and General Management to improve the current Corporate and Organizational Culture, also involving everyone in the creation and scope of the corporate brand.

Employer Branding Strategies

As the technology company AMBASSADOR rightly says, Employee Advocacy is a strategy that seeks to Contact Email List to promote the brand of a corporate entity through employees. As we have been saying, the employee is the best ambassador and the best speaker that any company can have.

It is referral marketing taken to its finest. Nobody builds trust more than what an employee says and does.

Nowadays, having an internal communication plan in a B2B company. Very few industrial and service companies see the potential. Benefits of taking action and having a plan. to improve their internal communication every day. Therefore, pay attention, because I am giving. You some clues so that you can apply them in your B2B company. Watch out! It does not matter if the company is bigger or smaller. Good communication does not understand the size Let’s start.

Benefits of having an effective internal

Throughout my professional life, and I am sure that you do too, I have been able to verify on many occasions how a lack of effective communication within the organization, both horizontally between departments, and vertically from management or higher-ups, causd problems. of a different nature in the organization, which in many cases could have been avoidd. This has always given me rage! Communication is vital for things to always work, in all areas, but in a business environment where the result of the Email List of School Principals organization depends on the direction and precise execution of people and teams belonging to different areas, much more, don’t you think? For this reason, I want to talk to you about the benefits of having an effective internal communication plan, and how it will help you, to later give you some action clues, many of them simple, that everyone can carry out in your industrial company or of B2B services. Surely reading them you feel identifid with some problems that every day you have to face. Pay attention, they have a solution.

An effective internal communication plan will always help to

Keep employees alignd and committd to the aspirations, causes, and discourses of the organization. There is nothing worse for an employee than not knowing what the company’s direction, purpose, and objectives are in the medium-long term, don’t you think?

1. Improve the environment between employees and departments, collaborating with Contact Email List each other on projects in a coordinate and very useful way. Success and a good atmosphere are assurd.
2. A good internal communication plan increases the productivity of the company. Motivated and committe collaborators, because they know, they are more productive.