Defining the 4 best B2B marketing strategies in an industrial or service company is not an easy task if it is the first time you are facing it. Quantifying only these 4, which I am going to B2B Meanings detail below as the best, can be presumptuous because it is true that each company works for itself. However, I want to share with you the B2B marketing strategies that always work for me and that I always apply when defining the path of a B2B company in these matters. I hope you find it interesting. Let’s start.
But watch out! A few things need to B2B Meanings
- For example, a company that sells management software, or one that sells industrial machinery to Bitcoin Email Leads other companies directly or through B2B distribution, is not the same as a shoe manufacturer, for example, that sells through distribution (a store is another company). end customer.
This second case is not an example of a B2B business because the end customer, the one who buys, is a consumer. The same would happen with manufacturers of bags, clothing, jewelry… or others.
- It may also happen that a given company operates in both types of B2B and B2C environments. Some examples of companies that we can highlight could be MediaMarkt, which has a B2B division in its business, since it also sells its products directly to companies, as well as to final consumers, or, for example, Apple, which also operates in both environments.
Examples of companies that operate in “ pure B2B environments” are, say , a technology company, one that sells consulting services (like this one), a law firm with business-only services, one that sells engineering services, or one that manufactures industrial machinery. Surely many other examples also occur to you.
Marketing strategies and B2B services
If b2b marketing is going to connect with influential people in purchasing decisions in b2b companies to Contact Email List solve their usual problems through our products or services, we should always know who those customers are and what worries them in order to connect, don’t you think.