A significant The 390 million views of the Tasty channel or the 66 million times that they have been share are figures that are well worth trying these new strategies. Why bet on video advertising? the potential of video All statistics point to the potential of video advertising. The most extreme voices indicate that in two years 80% of all Internet traffic will be video . Something that does not seem very far-fetche. Especially when considering that the daily viewing time of Facebook Live videos has quadruple. And that the consumption of videos on Instagram has increase by.
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Furthermore, 78% of users watch videos online every week. And of those who have a smartphone, 28% watch at least one video daily. For this reason, all activities relate to the digital gastronomic environment should, at the Brazil Email List very least, analyze the potential of video. Benefits of video advertising What are the reasons for this increase in the use of video advertising? The most advance brands have understood it. Here are some of the benefits of using video in digital ads: Boost sales . Being a more effective format that achieves more clicks per thousand impressions. Improve branding . The reputation of brands that use video advertising is increase.
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More than anything because the video draws more attention to users. And the level of brand recall increases. Generate leads and engagement . It is a format that allows a higher level of interaction. This means that the capture of the data allows, even, to make a lead scoring . In addition, the Contact Email List video can increase the time spent by users by two minutes. Help in communication with clients . You should not forget that the video format connects better with users by allowing emotions to be transmitte in a better way. And all this taking into account that, today, the cost of production has droppe a lot. Any brand has smartphones with which to record quality videos. And, in addition, it enhances the authenticity of the brands. For this reason, more and more companies are using video advertising strategies on social networks.